Sales management Assignment Example | Topics and Well Written Essays - 2500 words - 1

Sales management - Assignment ExampleEffective personal selling allow booster to enhance the value of We-Print in the mind of consumers.1 Personal selling techniques depart facilitate the company to ca-ca maximum numbers of customers in its target market segment within a short intersect of time.For acquiring the business market of UK the company should employ industrial selling. This personal selling technique of We-Print will involve in selling of large printing machineries to different companies and industries. With the help of well educated and proficient sales person We-Print should implement this sales strategy. These sales persons will provide assistance and information to the companies in regards to We-Prints printing machines.We-Print needs to create demand for its products in the market of UK. For this reason the company should implement missionary selling technique. In this technique sales person will visit different retail stores and dealers and will give detailed i nformation about We-Print products. This will make them aware of the companys products and will encourage them to attract customers. With the help of this technique the company will be able to score its products in different retail stores of UK.We-Print needs to implement trade selling technique by maintaining rhythmical contacts with wholesalers and retailers. Strong personal contact with them will help the company to build good relationship. As a result the products of We-Print will reach to its customers easily. Implementing this technique effectively will facilitate the company to receive sight orders from wholesalers.We-Print needs to place good sales person in different retail stores where the company will display its products. This retail selling technique will facilitate the company to directly deal with the customers. By making strong communication with customers, the sales persons will able to know the needs and requirements of its customers in to a greater extent detai ls and according to that the