Susan Bordo who wrote Hunger as Ideology and John Berger who wrote Ways of sightedness argon both concerned how people view images. Bordo wants you to hook to your emotions when viewing an image. Berger wants you to have feelings for the image. They both have their own arbitrary demeanor of looking at pictures or paintings. Â Â Â Â Â Â Â Â Berger said, Original paintings nuclear number 18 silent and still in a sense that development never is(Berger 125). When viewing an image Berger wants you to honour the detail and meaning. He thinks the way you view an image is the way you are handout to interpret the image. Berger wants you to feel the image so you will close to experience an emotional connection with the picture. When I view heap Basement, Berger would be impressed that I keep myself believe that I am there. When viewing images through Bergers way its livelier and you evolve the fell effect of the interchange that you are viewing. Bordo says, to b ear in examples that appear to violate traditionalistic gender-dualities and the ideological messages contained in them(Bordo 166). Almost all the time its your less than bonnie persons in the advertisements. It always seems to be a perfect construct woman or man. There is a meaning in each and every ad harmonize to Bordo.
For example, the woman in the Virginia Slims ad, she is a slender lady who is clarified looking. The buyers of this product are not always slim or as unspoilt looking as the person in the ad. I would wish to see that they would make the ads more pragmatic and I wantwise think that Berger would agree with me. When advertising something, t! he ad should be what you get. none of this false advertising, consumers do not like that. If Berger and Bordo... If you want to get a full essay, order it on our website:
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