Report of 500 words explaining the backgroung and history of APPLE Essay

Report of 500 words explaining the backgroung and history of APPLE COMPANEY - assay ExampleHistory, 2008).The beginning graphical user interface was developed by the Xerox Corporation at their Palo Alto Research Center (PARC) in the 1970s. Steve Jobs visited Xerox Corporation and impressed by the GUI engineering developed by Xerox, Steve bought Xerox Corporation in 1979 (Bellis, 2010). Lisa, the first commercial personal computer to use a graphical user interface (GUI) was introduced by orchard apple tree in 1983. In fact Lisa was the first personal computer which introduced the mouse option for computers. macintosh operating system was introduced in 1984.Portable computers or the PowerBook series was introduced by Apple in 1991. Because of the stiff competition from Microsoft and the resignation of its charismatic leader Steve from the chief executive officer post, Apple Company faced many challenges in the 1990s. In 1996, February, Apple gave license to Motorola to use their Ma c OS. This is the first time when Apple gave sublicense to any other companies to use their Mac Operating System (History of Apple, 2007). With the drop out of the iMac on August 15, 1998 Apple was able to put to rest some its past failures (Dougherty, 2010). The introduction of the i series products like iMac, iphone, ipods, ipads etc during the latter part of 1990s and in the early part of 2000 and the return of Steve as the CEO again in the latter part of 1990s helped Apple to regain its lost commercialize share. Steve has realized that in order to compete more effectively with the arch rival Microsoft, Apple inevitably some new challenging products apart from computers and operating system. The introduction of ipod music player in 2001 helped Apple to regain its lost customer base, especially the youth segment.Kim (2010) has pointed out that Apple Inc is currently the worlds second best company, just behind Exxon Mobil, as far as market capitalization is touch on (Kim, 2010) . Moreover, Apple is the number one