Marketing and Unstructured Approaches Essay

Marketers have different views of how to jell a fool. Some think of incorporate approaches such as the competitive positioning model expound in the chapter, which focuses on specific points-of-parity and points-of-difference. Others prefer unstructured approaches that rely much on stories, narratives, and other flowing depictions. Take a position The go around way to position a brand is through and through a structured approach versus the best way to position a brand is through an unstructured approach. Id like to choose unstructured approaches to position a brand.First, I admit that structured approaches are quite heterosexual forward with clearly demonstrated introduction. No matter specific points-of-parity or points-of-difference, they have clear and direct problems to solve and goals to achieve. By utilizing this strategy, things may go well and effectively, but this is probably in the short run. We need to carry further and realize that each brand is representing a k ind of peculiar goal. It is like a special individual with distinctive characteristics. However, stories, narratives and depictions are non rigid, more acceptable and interesting than structured approaches for consumers.As a node I would tend to listen to every vivid and fascinating floor to get familiar to a brand that I did not retire before. The final goal is to build competitive advantages. Structured approaches are aiming to it directly, epoch unstructured are potentially affecting consumers to find the brand. In fact, for every company it values for most part on making consumers to remember its brand and products. Yet for human beings, it is easier to remember a thing when it involves a kind of scene than pop directly to them out of nowhere.For most of us, on that point are usually some scenes in our lives that we never forget, maybe they are not important at all, but the specific scene, surrounds and backgrounds involving incidents make us always remember them. In a similar way, introducing a brand with stories is trying to build a kind of unmatched brand culture and let consumers get to know and remember it gradually. In the short run, this may not bring substantial and direct profit, but in the farseeing run, it contributes a lot in setting up a unique and unforgettable culture for the company.