African Diageo

As it has been said before, one of the key offset drivers for adagio is excogitation. The company, Adagio, has understood how to create new proceedss. They take the insight they satisfy from the consumers and they turn them around into a product that appeals them. A good workout of how they did this is the product Snap that is designed specifically for women. Since the function of African women is changing in the society, they created a product that appeals them. The women can also identify themselves with the product, as a sophisticated and independent woman.Its a sparkling apple flavored aid drink, which in the advertisement, is served in a champagne glass. The product differentiates itself from other products that atomic number 18 towards women. The taste and design is also adapted to their culture. The product was new to the world, when it comes to design, the fluid product, materials and ingredients. It is something the African women desired. A major advantage they had , when innovating this product was that they had conducted market question to develop insight on modern African female consumers and the role that alcohol plays in their lives.Their R team made Hereford a specific product that is relevant to African female consumer. With the help of R they made a innovation that maintained the customers focus. This is really important in terms of finding a strategy for the product. However, what makes the R&038D so victorious is the communication they have internally. They report to local businesses directly in baffle to ensure alignment they have with strategy, market and consumer. Another successful innovation that Adagio created was Rut Extra. It was a clear bee which targets the value consumer.The beer was a Ghanian beer made from Ghanaian cassava and therefore, it engaged community leaders, which in harvest-feast engaged the community and it made the community wanting to buy the product. The product was placed strategically in cultural fes tivals, which could increase brand sentiency and find the right consumers for it. To develop their product strategy Adagio has, in addition to R&038D and communication, carefully used other tools for the exceed impart, such as collaborations and cost structures. Both of these are really important.The engagement with regional and country teams plays an important role in centralization. By collaborating they could meld different functions and desires that was necessary to make the product a success. Another suit why both of these products have been successful is the cost structure Adagio have. Adagio has collaborations with local farmers and suppliers, therefore allowing them to lower their cost. As a result of the cost structure they are able to have bigger amount than their competitions, which give the consumer more value for the price.