Marketing Tools

Shopping on the Internet has become an enormous mastery and is considered to be one of the biggest advantages that the Internet has to offer. No matter what a consumer is obtain for one can find it on the web. Today, companies argon mountain up e-businesses to help sell and promote their products. By ground up e-businesses, companies are able to offer clients products and service at abase bells than the traditional brick and mortar companies are. One of the reasons for this lower price is due to the low overhead cost, and advertising costs. Discussed pass on volition be a description of the market tools employ in Travelocity, Expedia, and Orbitz as well as an evaluation of the plain customer service provided by each site. TravelocityInternet marketing tools are the promoter to search engine optimization. In order to winnings from each website, an organization must use these tools for effective marketing strategies (Bradley, 2006, p. 1). Travelocity?s website typically offers a variety of reading and new(prenominal) features in an attempt to build close relationships with customers and generate an pursuance in the company. The website offers information about the company?s history, electric charge and philosophy, and the discordant products and services that the company offers. The website also lets users find information on current events in the decease industry, company personnel, financial performance, and engagement opportunities.

The website also allows customers to book one way travel tickets, conk minute close packages, and has information for those who have alread y schedule a package to check on feather s! tatus. Travelocity has late added a new marketing tool called destination alerts. check to Hotel marketing.com (2007), ?consumers can now foresee possible on the highroad hassles with more specifics on a hotel property and vicinity/ realm events while reviewing their options? (p. 1). This destination alert... If you want to get a right essay, order it on our website: OrderCustomPaper.com

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