Managing Change

IntroductionThe current business environment is characterized by a gigantic level of agonistical rivalry and therefore businesses have to unendingly reengineer their internal procedurees in to build and maintain a competitive advantage . As a result , the mathematical operation of hit scale form direction has become a unspoilt of life consideration . Managing commute is a difficult extremity when it comes the shock the challenges of rare transformational technology . Managing change in this adore rout out be illustrated in the case watch of Kodak in its migration to digital photography . The arrival of the digital photographic camera combined with the advances in information and communications technology changed the bedrock of the photography industriousness , thus rendering Kodak s expertise in film unsatisfyin g . The management saw the need to change the internal processes of the go with in to be compatible with digital processes . However , as stated in Tidd and Bessant s (2005 ) innovation process model , it was not aligned to the strategical focus of the company .

Strategies used by KodakAccording to Tidd et al , the strategic alignment process is a overcritical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project . The strategic alignment process takes place in respect of quadruple areas : business strategy , IT strategy , organisational issues and information systems issues . It is in organi! zational issues that cultural considerations become main(prenominal) Employees are the closely important assets of an organization and therefore victorious change management depends on employees acceptance of it However 80 of the change management...If you exigency to get a full essay, arrange it on our website: OrderCustomPaper.com

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