A Different Tune

------------------------------------------------- A Different melody; How EMI and some former(a) harmony-industry giants are combat keyst unmatchable against digital rivals, pirates and looseloaders Newsweek, October 17, 2005 get off wind - ------------------------------------------------- Top of Form Bottom of Form A Different Tune; How EMI and other melody-industry giants are fighting cover charge against digital rivals, pirates and clean-handedloaders Byline: Karen Lowry Miller The aff aerate for digital control is unruffled raging in the exposure patronage, but its virtu aloney over in melody. The giants are winning. greet rulings turn over strained free medical specialty upstarts similar Grokster and Napster out of business, and earlier this calendar month take Kazaa, the producer of file-sharing technology, to unwrap filters to pr regular(a)t piracy. The idea that free medicament would gut the gigantic record companies seems a outside memory, even though it was equable the conventional wisdom merely a year ago. Were in the long run seeing a voltaic pile of forward-looking initiatives from really banging players, says Eric Nicoli, chair human of one of the galactic quartet music companies, the EMI Group. This stuff is happening all mean solar day, each day now. Just necessitate the last month: apple and Motorola uncover a mobilize that substructure play music from iTunes, and announce partnerships with big U.S.

and British phone companies to develop the fluid music market. In London, two giant retailers, HMV and Virgin, announced digital music ventures, a narrow that the online sector is reaching mass-market size. The big labels have arrested a four-year, 25 percent plunge in gross sales and can now concentrate on exploring new business models to pilot the digital landscape. Nicoli has the buoyant air of a man who has well(p) survived a close abrasion with death. In a juvenile series of interviews, he and other top execs at EMI offered a detailed glimpse at the recent tumult, and where EMI--and their industry--is promising to go from here. The third largest of the major labels after(prenominal) Universal and Sony BMG, EMI offers...If you loss to get a full essay, severalize it on our website: Ordercustompaper.com

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